Here's what I found.

First, the brand is strong. Jiu jitsu streetwear is a niche that basically nobody is doing well online right now, and you're already in it. The product line is solid, the price range makes sense, and the visual identity is there. You've got something real here.

I went through every page and ran professional audits on accessibility, speed, and SEO. The foundation is good, and there are some specific areas where the site could be doing a lot more for you. Here's the breakdown.

What's already working

Brand voice and visual identity are strong
26 products, good price range
Payment processing works
Newsletter signup is there
You already have categories set up (hoodies, tees, hats) even if they're a little hidden right now

Where there's room to grow

1. Getting found on Google

Right now the site has 4 pages total. Google needs content to rank, and there's not much for it to work with yet. The good news is that "jiu jitsu streetwear" is a keyword that nobody owns. With some content and SEO work, Alias Society could be the first result for that search. That's a real opportunity.

2. Homepage layout

When someone lands on your site, there's a block of brand story text before they see any products. Most visitors won't scroll that far before deciding to stay or leave. Moving products higher on the page would give people a reason to keep browsing right away.